Executive Program in Entrepreneurship

Executive Program in Entrepreneurship

This Program will consist of two units:

Driving Growth through Innovation

The aim of this module is to provide an understanding of how managers in the industry can incorporate ongoing innovation in their managerial process, in both private and public sectors. Enablers and blockages to the innovation process will be studied and understanding of the strategic and operational issues that affect the innovation process will be focused.

Also the module will focus on the understanding of the skills required to manage product innovation at the operational and strategic levels, as a way of exploring how tourism firms can create market advantage, increase revenues and reduce costs, and enhance competitiveness through product innovation.

The main themes addressed in this module are the following:

  • The nature of innovation and the identification of the relevance and potential for innovation in value-creating of new products;
  • The components of New Product Development (from idea generation to commercialisation);
  • The firm-internal perspective and context of the innovation process;
  • Qualitative and quantitative data analysis techniques within new product development;
  • Key tools for mapping innovation.

Entrepreneurship and Social Entrepreneurship

Entrepreneurship is the basis of some of the most important and successful companies in the industry. Hilton, Virgin and Airb&b are just some examples. This module leads Participants to explore some key concepts and grounds in Entrepreneurship by assessing a number of practical real-life scenarios and examples. Participants will also analyse and discuss the mains aspects between strategy and operations and the key elements for entrepreneurial success.

Participants will also focus on Social Entrepreneurship as a rapidly emerging domain and the position Social Entrepreneurship in relation to organisations and the way these implement and promote social change. The main themes addressed in this module are the following:

  • From opportunity identification to the business plan;
  • The main elements of Entrepreneurship
  • The construct of the entrepreneurial enterprise;
  • The role of intrapreneurship in companies;
  • Entrepreneurs and Social Enterprise;
  • The role of Social Enterprise in Companies.

Delivering the Course

Each Executive Diploma will be delivered in a four month block consisting of:

  • A first week of in class work
  • A two month home work
  • A second week of in class work
  • A two month home work on the final project
  • A final week of project presentation and group discussion.


In class work consists of intensive 9 am to 6 pm workshops (with a one hour lunch break) where participants will attend workshops, lectures, group discussions, case study works, presentations and simulation exercises.

Classes involve examination of knowledge, and concepts and the discussion of current problems and new issues. They offer a chance to ‘stretch’ Participants by avoiding simple answers and encouraging them to tolerate the complexity and ambiguity that must exist in the real world. Analysis of case studies and exercises drawn from a range of tourism and hospitality practical examples will be discussed where the underlying principles and various models and techniques can be explained and implemented.

It will also make use of Participants’ workplace experience whenever possible to explore ideas against a background of salient issues including, from time to time, the contributions of invited practitioners that will present their own industry experiences. An active learning environment is established within the Participants’ group, in which the maturity and experience of group members can be drawn upon to enrich the learning experience of the whole group.

Home work:

The first block of home work will consist of material’s readings and group blog discussions. Participants will be provided with both hard copies and soft copies of articles and books and will be proposed a scheme of work to enable them with the latest theories and case practices of the industry. Blog discussion will be facilitated and will put together on-line all participants in providing their one views about proposed themes, all monitored by the module’s lecturers. During this period there will be on-line video meetings with lecturers on a one-to-one basis.

The second block of home work will consist on the preparation of a Project. The theme of the project will be provided by the Participants and these are strongly encouraged to propose one that is connected to their organisation. Again, during this period there will be on-line video meetings with lecturers on a one-to-one basis.

All this is available by using our On-line-Campus, a web platform that allows students to access all of the program’s on-line activities any time they want to and from any location. The campus is also accessible from smart phones and tablets.

Project Presentations:

In the final week sessions, Participants will be presenting their Projects and a group discussion will follow each presentation.


Given the program’s blended nature, Participants are able to follow most of the program regardless of their geographic location. The residential part of the program will take place either in:

  • São Paulo, Brazil;
  • London, United Kingdom;
  • Dhaka, Bangladesh;
  • Beijing, China;
  • Lisbon, Portugal.


Each Program will have a minimum of 15 and a maximum of 20 Participants. To be able to enrol, Participants must make evidence of previous top executive experience in the industry.
Applications will be reviewed by an expert committee and will base their decision on the documents presented and on an online interview.

Field Trips

Throughout the course field trips will take place depending on the module in question. These will allow students a closer contact with the reality of business and the various sectors of the industry. A T&H Management School Coordinator will always lead these field trips.
Every year, a one-week tour to one country in the European Union will take place and will focus on a specific area of the industry. This optional tour, on the one hand, will foster a closer contact amongst students and between students and teachers and, on the other, enable the possibility of a further analysis of a particular activity sector.


The T&H Management School has an internal research department, where students and teachers can join existing teams and collaborate on the development of knowledge for certain areas of management.
The T&H Management School supports the development of new projects and the sought-after links with national and international business. Therefore, the T&H Management School will grant every year a number of scholarships to students who, in the previous year, are considered to have reached an exceptional achievement and who wish to join the research team, alongside the continuation of their studies.